New, non-cannibalizing, form of inventoryImprove advertiser performance with a less intrusive form of advertising
Increase viewer retention
At least 10X lower latency than pre-rolls & more than 90% of audiences surveyed prefer LogoBar to video spots.
New ways to monetize
Increase value of pre-rolls or sponsorships w/ a more engaging & visible companion ad. Alternative ad solution for LIVE, short form, or “sold out” inventory.
Improve advertiser’s Return on Ad Spend (ROAS)
Up to 49% brand engagement rates, 88% brand recall, and 51% stronger CTR.
Compatible with various players / platforms:
Extend Brand Appearance
Brand is accessible throughout content playback…guaranteeing visibility. When users engage with content, they engage with brands!
Complement Existing Ads
After pre-rolls end, or get skipped, a companion LogoBar reinforces the advertiser’s brand message.
Increase brand awareness, recall, and favorability by branding video content; a new form of Native advertising.
In-House / Enterprise
Promote, market or co-brand content to generate sales, drive tune-in, subscription, sign-ups (i.e. newsletters), or use for charity